Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales, automated technology and programming talk about the current landscape, best practices, productive models and actionable solutions.

We’ll address:

• Buying on targeted audiences but delivering (and guaranteeing) on age and gender: Is this an outdated mode of media model?
• Experimenting with different attribution models to prove ROI: Which ones are truly accurate?
• The digitization of television and the proliferation of programming competitors: Will linear TV survive?

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Now that data is providing true person identity, better personalization and proven marketing results, are you ready to do what’s necessary — and what consumers now expect brands to do? Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.